BRIGHTNESS
Plasma TVs produce bright, beautiful images under ordinary living room lighting conditions. LCD TVs tend to look brighter in abnormally bright places, such as in some retail stores.

VIEWING ANGLE
Plasma TVs give you the same high quality image no matter where you are in the room, because each dot on a plasma TV produces its own light. LCD TVs use a backlight system and the Liquid Crystal Molecules act like tiny shutters to create the dots. Depending on your viewing angle, there may be some light leakage, even on newer LCD TVs. Plasma TVs are recommended for screen sizes of 37" and larger, for living room and home theatre applications, where more than one person will be watching the screen.

COLOUR REPRODUCTION
The colour reproduction of plasma is clearly superior for most scenes because individual red, green and blue phosphors are used to create the colour. LCD TVs use backlights and filters to generate colour, so it is far more difficult to produce colour especially for dark scenes. Plasma is the best choice for movies and many of today's TV programs that feature dark scenes.

RESOLUTION
Plasma technology is better suited to large-screen sizes and LCD technology is better suited for smaller screen sizes. Panasonic offers LCD TVs at or below 32" and Plasma TVs at 37" and larger. In other words, the most suitable device is used for each screen size.

Featured Plasma:

TH-50PZ750
50” 1080p High-definition plasma television

• 1080p high-definition panel
• 1080p Digital processing
• Digital re-mastering
• c3 Image enhanced
• Studio reference mode
• Pro setting menu
• HDMI with EZsync™ (3 inputs)
• PC input (15-pin d-sub)
• Photo viewer (SDHC)
• MPEG2/AVCHD playback (SD card)
• Smart sound speaker system
• Energy star® qualified

PANASONIC TC-32LX70
32” High-definition LCD Television

Panasonic VIERA LCD Televisions - Welcome to a whole new visual era. Prepare your senses for the culmination of over half a century of innovation. Viera by Panasonic. LCD displays that exhilarate the senses with brilliant clarity, true-to-life colour, enhanced sound and networking capability. It's a whole new visual era. A world where innovation meets inspiration and ideas come to life.

• IPS High-definition LCD panel
• 7000:1 Contrast ratio
• 8 msec response (gray-to-gray)
• c3 Image enhanced
• Intelligent scene controller™
• HDMI with EZsync™ (2 inputs)
• Simulated surround sound
• Energy star® qualified
• VESA compatible